Gold Eye Marketing

HOA Strategies

Welcome to the Gold Eye Marketing HOA Strategies, your resource for advice and tips to elevate your communication. Discover the latest trends, best practices, and innovative techniques to craft compelling content, drive resident engagement, and achieve remarkable results for your community.

  • Stop the HOA Fights

    Discover how clear, consistent communication can transform your HOA from frustrated to thriving. Download our free checklist for actionable strategies.

  • The Solution to ‘I Hate My HOA’

    Ever hear someone complain, “I hate my HOA leadership”? As a long-time community leader, I know how frustrating it is when the only communication is a violation notice. I started Gold Eye Marketing to help neighborhood boards communicate better and build a stronger community.

  • Mindful Leadership: Impacting and Influencing

    Have you ever wondered what it takes to be impactful in your leadership? Being a leader goes beyond just having a title. Anyone can hold the title of a leader, but few can truly say they are impactful in their leadership. As leaders, we must recognize that our title carries significant influence. Leadership is not…

  • 4 Ways to Make Your Community Newsletter Better

    How to Engage, Inform, and Inspire Your Readers. To make a great community newsletter, you need to know what your readers want. You can do this by sending out quick surveys, talking to people at community meetings, or asking questions in local forums to find out what interests them. When you know what they like,…

  • Starting Your Community Newsletter

    Designing an Effective Newsletter Embarking on a communication journey with your community can be both exciting and challenging. We often wonder, “Where do we start?” or “What should we inform the community about?” Planned communication presents an opportunity to connect with your community, convey your message, and inspire meaningful action. Here are four ways to…

  • How to Strengthen Community Governance

    There are new Florida regulations aimed at improving governance, transparency, and community communication. These legislative changes present an opportunity for HOA boards to not only meet the new standards but also improve communication and trust within the community. Below are key impacts to homeowner association (HOA) boards, along with action steps to ensure compliance. 1.…

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