Category: Brand
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Empathetic Writing: Shifting the Focus from the Board to the Residents
As board members, it’s easy to become absorbed in writing about board initiatives and highlighting community rules. However, what if I told you that this approach is ineffective in communications? Successful communication is about empathizing with residents and putting their needs and concerns front and center. So, what does it mean to shift the focus…
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The Art of Content Creation: Keys to Captivating Your Residents
Captivating content is the key to resident engagement. However, not all content is created equal. Content that captivates moves residents to a desired goal. Let’s delve into the intricacies of crafting compelling content. The ability to craft compelling content is a skill worth mastering. From concise descriptions to adding the wow factor, each element plays…
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Efficiency Unleashed: Quick Strategies for Busy HOA Boards
Time is a precious commodity, especially for boards juggling multiple projects, both personally and for the community. When faced with tight deadlines and competing priorities, the ability to execute quickly and effectively becomes paramount. Consider a streamlined approach to launching projects that offers actionable strategies for boards facing time constraints. 1. Overall Description Select a…
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Mastering Communication with 5 Key Features
Embarking on a communication journey can be both exhilarating and daunting. It’s the opportunity to connect with your community, convey updates, and drive meaningful action. However, without a solid plan in place, even the most brilliant ideas can falter. Here are the the 5 essential components of preparing a plan, from identification to execution. 1.…
Gold Eye Marketing 