Author: Nikeisha
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Stop the HOA Fights
Discover how clear, consistent communication can transform your HOA from frustrated to thriving. Download our free checklist for actionable strategies.
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The Solution to ‘I Hate My HOA’
Ever hear someone complain, “I hate my HOA leadership”? As a long-time community leader, I know how frustrating it is when the only communication is a violation notice. I started Gold Eye Marketing to help neighborhood boards communicate better and build a stronger community.
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Mindful Leadership: Impacting and Influencing
Have you ever wondered what it takes to be impactful in your leadership? Being a leader goes beyond just having a title. Anyone can hold the title of a leader, but few can truly say they are impactful in their leadership. As leaders, we must recognize that our title carries significant influence. Leadership is not…
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4 Ways to Make Your Community Newsletter Better
How to Engage, Inform, and Inspire Your Readers. To make a great community newsletter, you need to know what your readers want. You can do this by sending out quick surveys, talking to people at community meetings, or asking questions in local forums to find out what interests them. When you know what they like,…
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Starting Your Community Newsletter
Designing an Effective Newsletter Embarking on a communication journey with your community can be both exciting and challenging. We often wonder, “Where do we start?” or “What should we inform the community about?” Planned communication presents an opportunity to connect with your community, convey your message, and inspire meaningful action. Here are four ways to…
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How to Strengthen Community Governance
There are new Florida regulations aimed at improving governance, transparency, and community communication. These legislative changes present an opportunity for HOA boards to not only meet the new standards but also improve communication and trust within the community. Below are key impacts to homeowner association (HOA) boards, along with action steps to ensure compliance. 1.…
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Empathetic Writing: Shifting the Focus from the Board to the Residents
As board members, it’s easy to become absorbed in writing about board initiatives and highlighting community rules. However, what if I told you that this approach is ineffective in communications? Successful communication is about empathizing with residents and putting their needs and concerns front and center. So, what does it mean to shift the focus…
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Mastering the Art of Resident-Centric Communication
Everyone is bombarded with messages from every angle. With so much noise vying for attention, how can you, as community leaders, cut through the clutter? The answer lies in mastering the art of resident-centric communication. At its core, resident-centric communication is about putting the needs and preferences of your community at the forefront of your…
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How to Use the Right Tone to Enhance Community Communication
Are you ready to take your homeowner association (HOA) communication to the next level? One of the most powerful tools at your disposal is tone. Whether you’re crafting an email to residents, writing a newsletter, or posting on social media, the tone you use can make all the difference in how your message is received…
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The Art of Content Creation: Keys to Captivating Your Residents
Captivating content is the key to resident engagement. However, not all content is created equal. Content that captivates moves residents to a desired goal. Let’s delve into the intricacies of crafting compelling content. The ability to craft compelling content is a skill worth mastering. From concise descriptions to adding the wow factor, each element plays…
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