Designing an Effective Newsletter

Embarking on a communication journey with your community can be both exciting and challenging. We often wonder, “Where do we start?” or “What should we inform the community about?” Planned communication presents an opportunity to connect with your community, convey your message, and inspire meaningful action. Here are four ways to get started.

1. Decide on Content

The best way to support your community is through transparency and regular updates. When the board communicates effectively, it typically results in fewer complaints, as residents feel informed and involved. Communication is more than just sharing information—it is about building a sense of community. Here are three questions to consider when deciding on content:

• What is significant to the audience who will read the newsletter? Think about what residents would want to know and how they can be inspired.
• What is significant to the leaders? Share information that is required by law or frequently requested by residents.
• What are the goals of the community? Plan content that aligns with community goals, such as promoting property appearance or reducing HOA violations.

2. Gather Content

You can either write all the content yourself or use resources from local government to inspire you. Here are four places to gather content:

• Community: Provide updates on neighborhood projects, including details like the project manager, costs, timeline, and photos.
• District: Check your district commissioner’s website for updates. Is there a new school being built, or are roads being widened? Share the latest developments.
• City: Highlight city-wide events like parades, food truck nights, or movie screenings in the park.
• County: Inform residents about county events, such as public library activities and workshops.

3. Design the Layout

While the content is the priority, it is also important to design a clean, accessible layout. Start with the most impactful information to capture the audience’s attention and avoid adding irrelevant filler content. Aim to keep the newsletter concise and focused on topics that matter to readers. This approach helps sustain interest and encourages them to keep reading future editions. Lastly, ensure contact information is clear so residents know how to get in touch.

4. Get Started with a Ready-to-Use Template

For an easy start, use our customizable Canva template! It includes four sections:

• Inspiring residents to build community
• Contact information for leaders
• Encouragement for lawn upkeep
• A list of community events

Simply add your community’s name above the Board of Directors section and personalize it with local events. You can also tailor the content and color o better suit your community’s needs.

Use this template to streamline your communications and foster stronger community connections.

Etsy Community 2-Page Newsletter Link